Your company’s brand is the hard-earned badge of honor that signals quality and credibility to customers. But in today’s boundless digital marketplace, brand impostors lie in wait to make a quick buck off your good name. Rampant counterfeiting, trademark infractions, and unauthorized reselling can rapidly erode the brand equity you’ve worked hard to build.
That’s where brand protection software rides into the rescue on a proverbial white horse. These AI-powered platforms are brands’ virtual bodyguards, relentlessly patrolling the internet’s vast back alleys to sniff out intellectual property thugs and shut them down.
Why do you need Brand Protection Software?
Red Points
Leading the charge is Red Points, a Spanish startup that’s rapidly risen to become a brand protection superhero. Their powerful software wields machine learning, image recognition, and web-crawling capabilities to automatically detect and obliterate instances of brand abuse across e-commerce sites, social media, and those sketchy far reaches of the open internet.
Red Points provides brands with customized dashboards and reporting that pull back the curtain on the whack-a-mole world of online enforcement. As soon as one counterfeit product listing gets squashed, analytics reveal where the next wave is likely to pop up so brands can stay one step ahead.
Smart Protection
Other valiant brand protectors in the arena include Smart Protection, lauded by the analysts at Gartner. Their suite of reputation management and anti-counterfeiting solutions helps brands fight the good fight on multiple fronts.
Allure Security
Then there’s Allure Security, laser-focused on stomping out misuse of brand names, logos, and copyrighted messaging before it can spread like an internet-borne disease. Their platform is stocked with brand protection 101 training to help even rookie managers get up to speed.
Bytescare
Bytescare offers brand protection solutions designed to eliminate plagiarism and unauthorized infringements. Their website showcases examples of how major brands like Apple, Starbucks, and Pfizer leverage technology to protect their intellectual property.
Choose Your Brand’s Locked and Loaded Weapon
The right brand protection software is locked and loaded with must-have tools like automated threat detection spanning millions of websites, image fingerprinting to uncover sneaky product photo alterations, and efficient takedown processes to quickly quash repeat offenders.
Some solutions dig even deeper by mapping out the intricate underground supply chains enabling large-scale infringement networks. With this intel, brands can cut off these criminal operations at their source.
Of course, robust data tracking and analytics are essential for optimizing brand protection strategies over time. Brands need clear visibility into their threat landscape, as well as performance metrics on enforcement actions to understand what’s working and where to reallocate resources.
The Bottom Line
In the current era of borderless global commerce, your brand’s reputation and revenue are constantly under siege from virtual pirates and counterfeiters. Cutting-edge brand protection software is the elite force brands need to fight back and ensure their hard-earned success isn’t looted by intellectual property thieves.
