Netflix stated in an October letter sent to shareholders that ad-tier subscribers accounted for about 30% of new signups across the 12 countries where the platform was launched.
The streaming titan announced that it would have 15 million global monthly users by November 2023. Netflix’s Ad Tier now has more than 23 million monthly active users, the advertising chief says.
Amy Reinhard said that the ad-supported tier of Netflix has reached more than 23,000,000 monthly active users.
Amy Reinhard, the president of advertising, said that Netflix has seen a strong growth in its advertising-based plans, which recently surpassed 23 million monthly active global users.
Reinhard told the Variety Entertainment Summit, part of the consumer technology conference CES: “We are very lucky to be able to take a longer-term view on this.”
Netflix announced a few months ago that its ad-supported tier was home to over 15 million active monthly users around the world.
Netflix has launched its ad-based plan for the United States in 2022. In the US, a standard plan with advertisements costs $6.99 per month.
Make sure to check What’s New on Netflix for January 2024?
She added, “We know there’s a lot of work to do on our side, but we’re all about learning and iterating and working with our advertising partners to figure out, ‘How do we grow this business in a meaningful way? “ as well as keeping customers engaged and remaining focused on content.
Asked by moderator Cynthia Littleton, co-editor-in-chief of Variety, about Netflix’s ad-tech deal with Microsoft, Reinhard said that the partnership has been going well.
Reinhard, formerly Netflix’s vice president of studio operations, took over the ad business of the streaming service from Jeremi Goorman who left the company in October of 2023, after less than a year at Netflix.
Netflix Basic With Ads will be launched in the U.S.A. and 11 additional countries in November 2022. The plan is $6.99 per month in the U.S. — that’s less than half of the Standard Plan ($15.49).
Netflix has released new TV shows and movies for the period January 8-14, 2024.