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How Intel’s AI platforms can help identify untapped athletic talent – NBC Los Angeles

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How Intel’s AI platforms can help identify untapped athletic talent – NBC Los Angeles


The following content is created in partnership with Intel. It does not reflect the work or opinions of the NBC Los Angeles editorial staff. Click here to learn more about Intel.

What is athletic talent? Where can we find it? And how can we make sure we don’t miss it?

It’s long been clear that current scouting methods miss a huge amount of athletic potential. Consider football (that’s soccer, for Americans), the world’s most popular sport, with more than 300 million athletes of all ages and skill levels playing, but only 130,000 elite and professional footballers. Finding the best players—who could be in any town or village around the world—has, traditionally, been like finding a needle in a haystack. It’s very likely that some of the most talented athletes have never and will never find their way to elite competition at all.

But what if finding that talent was as easy as capturing video on a smartphone?

Intel’s AI platforms, access and the future of sport

This past March, the International Olympic Committee (IOC) and Intel representatives toured five villages in Senegal, where they measured the physical and cognitive abilities of a thousand children—recording video during a series of jumping, speed, and strength drills. A video analytics system powered by Intel® AI platforms was able to identify 40 promising young athletes, who the Senegalese National Olympic Committee hopes to help train in advance of the Youth Olympic Games in Dakar 2026.

The system, which analyzes sporting performance entirely from video, begins with smartphone video, and upstream from that, the entire stack is made possible by Intel® AI platforms. On the backend, custom computer vision models run on servers powered by Intel® Gaudi®accelerators, making training fast, scalable, accessible and affordable. The 3D motion capture video analysis system can analyze up to 1,000 biomechanics data points, thanks to optimizations with OpenVINO™ and the power of Intel® Xeon® Scalable processors.

The point ultimately is that talent is shared equally, and opportunity is often not. “Certain areas of the world may have the best talent; however, these individuals may go undiscovered due to a lack of resource or opportunities,” says Caroline Rhoades, Intel Olympic Games Marketing Manager. “This is the gap we are hoping to bridge with Intel-powered AI sports performance technology.”

The AI platform can identify, analyze and engage talent faster than ever, helping level the playing field on a scale that hasn’t been possible in the past. Since the system is accessible via a free smartphone app, anyone that has access to a smartphone can capture and upload video, and access performance metrics to help them improve. Beyond that, with clubs and programs beginning to use the technology as part of their scouting efforts, it potentially broadens the pool of athletes beyond what would be possible with older, travel-intensive methods of assessing talent.

The beauty of this technology is that it’s accessible to everyone. You do not need to be a professional athlete to leverage this technology to improve your athletic ability.

Caroline Rhoades, Intel

Marginal gains for all

During the Olympic Games Paris 2024, guests can visit the Intel AI Platform Experience in collaboration with Samsung in Stade de France. The fan activation has five different training zones and allows fans to experience a taste of what it means to train as an elite athlete and getting some insight into their own athletic performance and potential.

“Visitors will have an opportunity to do a series of activities and compare themselves to key athletes and understand where their potential is,” says Sarah Vickers, head of Intel’s Olympic and Paralympic Games Program. “And beyond that, it will really help give the average person an idea of where are they most athletically inclined.”

“Utilizing a series of AI-driven drills, this innovative technology constructs a personalized athletic profile for every participant, aligning them with their optimal Olympic event,” says Rhoades.

Leveling the playing field

Beyond the Olympic Games, Intel AI platforms can automate and increase access to opportunities for the next wave of sports stars and future Olympian hopefuls. But the benefits can extend to all athletes, from fitness enthusiasts to top professionals.

The AI platform can provide performance analysis based entirely on camera input, helping serious athletes realize their goals. The video analytics system, which can capture and track metrics continually during training and play may not interfere with performance or distract athletes as much as sensors might.  

It’s also possible to capture critical data that might otherwise be missed. Rhoades said, “A professional coach told me that if this system can use video to predict an ankle injury in my top player, I can start their physical therapy immediately, prevent them from missing games, and possibly win a championship instead of having my star player on a bench.”


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Events set to commemorate first anniversary of Oct. 7 attacks – NBC Los Angeles

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Events set to commemorate first anniversary of Oct. 7 attacks – NBC Los Angeles


Continuing events commemorating the one-year anniversary of the Oct. 7 Hamas attack on Israel, the Jewish Federation Los Angeles Monday will host a program at the Saban Theatre in Beverly Hills billed as a way to “remember victims and honor the resilience of survivors.”

Organized by the Jewish Federation Los Angeles, Israeli-American Council, StandWithUs and Temple of the Arts, doors open at 6:30 p.m. Monday for “L.A. Remembers.” Among those expected to attend are actress Mayim Bialik, Israeli actress Moran Atias, Israeli performer Raviv Kaner, as well as more than 30 elected officials including Rep. Brad Sherman, D-Sherman Oaks.

There will also be a candle-lighting ceremony and speeches from relatives of hostages.

The event will be livestreamed at https://form.jotform.com/JFedLAForms/LARemembers-waitlist.

“Coming together to commemorate October 7th offers all of us an opportunity to gather strength as we share a sense of community that supports Israel and fights to keep the faces of the hostages front and center in everyone’s hearts until they all come home to their families,” Roz Rothstein, founder and CEO of StandWithUs, said in a statement.

Additionally, Beverly Hills community leaders, elected officials, religious leaders and residents will gather at 6 a.m. near the city’s Israel Flag installation to commemorate the one-year anniversary. Beverly Hills Mayor Lester Friedman and council members John Mirisch, Mary Wells and Craig Corman are expected to attend.

Meanwhile, IfNotNow Los Angeles will gather at downtown’s Gloria Molina Grand Park, which they say will be attended by “hundreds of American Jews” to honor the one-year anniversary of the Hamas attacks on Israel, and the ensuing “brutal collective punished by the Israeli government” over the past year. The event slated for 6 p.m. is intended to “remind elected officials and fellow Americans that violence is antithetical to Jewish values and that it will never keep any of us safe.”

On Sunday, the Jewish Federation Los Angeles held a reception and candle-lighting ceremony at the Museum of Tolerance Los Angeles.    

“It was not the last chapter of my life,” Andrey Kozlov, who was held hostage for eight months and a day, said at the event that coincided with the exact moment of the Oct. 7 attacks.

“Something better is coming, and here I am with lots of opportunities. I became some kind of voice of hostages, and I am able to speak.”

Mayor Karen Bass said “Today, we must continue our prayers for safety and peace. As conflict rises in the Middle East, we often see a troubling rise in antisemitism around the world, including here in L.A. So let me be unequivocally clear — antisemitism has absolutely no place in L.A.”



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6 arrested in connection with flash-mob style mall robbery in Woodland Hills – NBC Los Angeles

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Thieves ransack Nordstrom at Westfield Topanga Mall – NBC Los Angeles


Four adults and two juveniles were arrested in connection with a flash-mob style robbery at the Westfield Topanga Mall, authorities said Sunday.

Around 5:15 p.m. Friday, two stores in the mall, in the 21700 block of Victory Boulevard, were hit by 12 suspects who ran in and stole more than $90,000 worth of merchandise in under a few minutes, the Los Angeles Police Department announced.

Suspects wearing masks and hoodies, caught on video can be seen grabbing and running away with stolen designer handbags and clothes.

The LAPD’s Organized Retail Crime Task Force were able to identify the suspects and vehicles they believed were connected to the crime.

Around 9:40 p.m. Friday, LAPD Southwest area officers located and detained a vehicle with five occupants. They were alleged to be involved in the smash-and-grab.

Three adults and two juveniles were booked on robbery charges. They were identified as

  • Joshua Jones, 22, of Los Angeles, whose bail was set at $1,085,000
  • Amaya McDonald, 19, of Los Angeles, whose bail was set at $150,000
  • Justin Jones, 18, of Los Angeles, whose bail was set at $150,000

About two hours later, officers from the Huntington Beach Police Department located and detained a vehicle, with a female driver.

Officers found allegedly stolen items in the vehicle. Rajene Robinson, 26, of Los Angeles was arrested on suspicion of felony possession of stolen property. She was being held without bail.

The identities of two juvenile suspects were withheld. The case remained under investigation.

Anyone with information regarding the incident was asked to call the Commercial Crimes Division, Organized Retail Crime Section, Detectives at 818- 374-9437 or [email protected], and 877-527-3247 during non-business hours. Tipsters who wish to remain anonymous can call 800-222-8477 or visit lacrimestoppers.org.



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Nathan Hochman says he rejects Gascón’s ‘extreme policies’   – NBC Los Angeles

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Nathan Hochman says he rejects Gascón’s ‘extreme policies’   – NBC Los Angeles


Many voters in Los Angeles County, one of the most progressive and steadfastly Democratic counties in the nation, may be considering a former Republican for the Los Angeles County District Attorney in November general election as Nathan Hochman, a former federal prosecutor, is leading by double digits in a poll against the incumbent, George Gascón.

In an effort to reassure Los Angeles voters that he’s no hard-liner, Hochman, who became independent in 2023, said he too is against mass incarceration like Gascón. But the difference, Hochman said, is that if he is elected, he would look at each case individually.

“I reject extreme policies as any prosecutor actually does,” Hochman said, bashing what he called Gascón’s “blanket” policies. “You have to look at each case individually. Look at the defendant, the defendant’s background. Look at the crime committed and the impact on the victim to determine who the true threats are to our public safety and need to be behind bars and quite candidly the ones that aren’t.”

Despite the endorsements from Los Angeles police unions and law enforcement associations, criminal justice reform advocates including Black Live Matter and the American Civil Liberties Union may be concerned Hochman would try to reverse some of the reforms implemented by  Gascón.

But the one-time California attorney general candidate assured during an interview with NBC Los Angeles’ NewsConference that he too would free wrongfully convicted people and pursue police accountability – only more efficiently than the incumbent 

“I will be the first DA in history that not only has a prosecutorial background, but actually a defense attorney,” Hochman explained “I go into court every single day promoting the presumption of innocence, forcing the government to prove its case beyond a reasonable doubt to a jury at a unanimous level.”

When it comes to responding to campus unrest led by pro-Palestinian protesters as seen at UCLA and USC, Hochman said he would draw the line.

“A DA needs to say that proactively and say very clearly to the protestors, ‘Here are the lines, I’m going to enforce it, here are the real consequences. And if you cross those lines, yes, you will be held accountable and go to jail.’ Hochman said.

“My fervent goal as being DA is to promote deterrence. I will know I have created an effective criminal justice system if criminals are being deterred from committing crimes in the first place.”



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